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Mindset – The New Psychology of Success – by Carol S. Dweck, Ph.D.

“In the fixed mindset, everything is about the outcome,” Dweck explained. “If you fail–of if you’re not the best–it’s all been wasted.”

She goes on to say, “The growth mindset allows people to value what they’re doing regardless of the outcome. They’re tackling problems, charting new courses, working on important issues. Maybe they haven’t found the cure for cancer, but the search was deeply meaningful.”

In other words, people with a fixed mindset have already at some point in their lives determined an absolute truth as to what they are capable of. In relationships. Creativity. Business. Education.

Whereas people with a growth mindset aren’t consumed with absolutes. Success and failure aren’t the metric that people with growth mindsets use to determine their progress or impact.

Sell or Be Sold by Grant Cardone

I learned two main lessons from Sold or Be Sold by Grant Cardone. (1) When you can’t close a sale, try to move the buyer up to a bigger or more expensive product as the first solution to price objection. (2) ALWAYS, ALWAYS, ALWAYS agree with the customers.