Hooked - How to Build Habit-Forming Products - by Nir Eyal

Hooked by Nir Eyal

In his book, Hooked, author Nir Eyal walks us through the Hook Model, a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.

Mindset - The New Psychology of Success - by Carol S. Dweck, Ph.D.

Mindset by Carol S. Dweck, Ph.D.

“In the fixed mindset, everything is about the outcome,” Dweck explained. “If you fail–of if you’re not the best–it’s all been wasted.”

She goes on to say, “The growth mindset allows people to value what they’re doing regardless of the outcome. They’re tackling problems, charting new courses, working on important issues. Maybe they haven’t found the cure for cancer, but the search was deeply meaningful.”

In other words, people with a fixed mindset have already at some point in their lives determined an absolute truth as to what they are capable of. In relationships. Creativity. Business. Education.

Whereas people with a growth mindset aren’t consumed with absolutes. Success and failure aren’t the metric that people with growth mindsets use to determine their progress or impact.

Sell or Be Sold by Grant Cardone

Sell Or Be Sold - How To Get Your Way in Business and in Life by Grant Cardone

I learned two main lessons from Sold or Be Sold by Grant Cardone. (1) When you can’t close a sale, try to move the buyer up to a bigger or more expensive product as the first solution to price objection. (2) ALWAYS, ALWAYS, ALWAYS agree with the customers.

Endless Referrals: Network Your Everyday Contacts Into Sales by Bob Burg

Endless Referrals by Bob Burg Cover

I read this book yesterday cover to cover and was fascinated by the lessons I learned about turning your social and business networks into your referral network. I thought I knew a few thing asking about referrals, but Endless Referrals: Network Your Everyday Contacts Into Sales by Bob Burg took what I knew to a new level. View my video below which summarizes the major lesson I learned.

Jesus CEO by Laurie Beth Jones

Jesus CEO Using Ancient Wisdom for Visionary Leadership By Laurie Beth Jones

I read Jesus CEO yesterday and learned a few things about leadership from the noble style of Jesus.

Write Me A Letter

Dear Adventure PAUL,