In his book, Hooked, author Nir Eyal walks us through the Hook Model, a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.
“In the fixed mindset, everything is about the outcome,” Dweck explained. “If you fail–of if you’re not the best–it’s all been wasted.”
She goes on to say, “The growth mindset allows people to value what they’re doing regardless of the outcome. They’re tackling problems, charting new courses, working on important issues. Maybe they haven’t found the cure for cancer, but the search was deeply meaningful.”
In other words, people with a fixed mindset have already at some point in their lives determined an absolute truth as to what they are capable of. In relationships. Creativity. Business. Education.
Whereas people with a growth mindset aren’t consumed with absolutes. Success and failure aren’t the metric that people with growth mindsets use to determine their progress or impact.