I learned two main lessons from Sold or Be Sold by Grant Cardone. (1) When you can’t close a sale, try to move the buyer up to a bigger or more expensive product as the first solution to price objection. (2) ALWAYS, ALWAYS, ALWAYS agree with the customers.
I read this book yesterday cover to cover and was fascinated by the lessons I learned about turning your social and business networks into your referral network. I thought I knew a few thing asking about referrals, but Endless Referrals: Network Your Everyday Contacts Into Sales by Bob Burg took what I knew to a new level. View my video below which summarizes the major lesson I learned.